Author: Doug Matthews

The Fastest Growing Soccer Leagues in the USA Soccer in the United States is no longer defined by a single league or a single vision. What stands out to me most right now is...

Esports vs Traditional Sports: Where Fans Are Going The sports landscape is changing faster than at any point in history. Technology, streaming, and shifting habits continue to reshape how fans consume competition. Watching these...

Lacrosse Expansion – Will It Become a Big Four Sport Lacrosse has grown quietly for years. Recently, that growth has become impossible to ignore. Participation continues to rise. Media coverage has improved. Professional leagues...

Fantasy Sports Strategy – How to Dominate Your Leagues Fantasy sports have never been more competitive. The average manager is smarter, better informed, and more aggressive than ever. Simply showing up on draft day...

Goalie Evolution – Tech, Size, and Style Changes Over Time Goaltending has never been static. Across multiple sports, the position has evolved faster than almost any other role on the field or ice. Watching...

Why Rugby Sevens is Winning Over American Fans Rugby has existed on the fringes of American sports culture for decades. However, something has changed. Rugby Sevens has started to capture attention in ways traditional...

How Social Media Is Reshaping Athlete Branding The world of sports has changed dramatically in the last decade. Social media is now a central force in shaping how athletes connect with fans, build brands,...

Global Surfing Tour – Top Athletes to Watch The global surfing scene has exploded in popularity over the last decade. Fans now follow competitions around the world, tracking emerging talent, international stars, and epic...

The Rise of Sports YouTubers and Fan Influencers The landscape of sports media is changing rapidly. Traditional coverage is no longer the only way fans connect with their favorite teams and athletes. Observing trends,...

Ultra Marathons – Huge Participation Numbers Ultra marathons have seen explosive growth over the last decade. More athletes than ever are tackling distances beyond the traditional marathon. Observing trends, it’s clear why ultra marathons...